diff --git a/lisp/bookmark.el b/lisp/bookmark.el
index 8dc5fbdf814..9a3a2a3bdf8 100644
--- a/lisp/bookmark.el
+++ b/lisp/bookmark.el
@@ -805,7 +805,7 @@ is ever deleted."
          (let ((str
                 (or name
                     (read-from-minibuffer
-                     (format "%s (default \"%s\"): " prompt default)
+                     (format "%s (default %s): " prompt default)
                      nil
                      bookmark-minibuffer-read-name-map
                      nil nil defaults))))